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You could be sitting in the lounge while your sites make it up the search engine rankings for high paying keywords on autopilot.

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Module 1: Niche Research

Any website should be started with niche research.This document would provide links to generate ideas and find micro niches.So in the interest of providing you with the best and most accurate information possible I’m going to share with you something I found quite sometime ago and have been using to find niche markets for my blogging business.

Module 2: Autoblog Blueprint

This is my complete guide on how to make thousands of dollars per month through autoblogging. First of all, I will teach you how to set up a single autoblog, and from there you can increase your arsenal of mini-auto-updating websites. Autoblogging, despite the term auto, does take quite a bit of work to set up, and some patience to see profits. Although setup may take a while, it is quite simple.

Autoblogging is a very practical, and straightforward way to make money on the internet .You will start to see profits and vast amounts of visitors to the autoblogs you set up within aweek! So, whether you are interested in learning how to make enough money to quit your job, or you just want to make a few extra dollars for the weekend, this guide will teach you everything you need to know about autoblogging with all the settings you need to do for optimization.

Module 3: Blogfarm Domination

The heart of this System lies in the blogfarm domination module.This module will teach how to build Pagerank and get top search engine rankings for your keyword by using multiple sites. Blogfarm domination is the first product to address the topic and a lot of research on google PR algorithms and tactics has gone into it.

The goal of this document is to show you how to set up a very effective blog farm – one that will make the search engines “stand up and take notice” whenever something is posted to those blogs which in turn will also cause them to follow any links (“backlinks”) to your pages.

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1.  Niche research ebook
2. Autoblog blueprint ebook
3. Plugins for autoblog. (custom re-writer plugin worth 50$ )
4. Custom theme
5. Header generation software with lots of premade headers.
6. Blogfarm domination ebook.

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I’ve decided to share this because it cannot be saturated since it can be done for pretty much any keyword and adwords campaign.

I am sure some of you  have already done this before and maybe are still successfully doing it but I just started doing this recently and am sure some people will find this useful.

Let’s say you had a campaign that has been generating an ROI (Return on Investment) of around 110% which is considered pretty good when it comes to PPC (pay-per-click). This campaign might have around 300 profitable keywords in 30 or so different ad groups.

Then what if you decided to COMPLETELY DOMINATE YOUR COMPETITION .

This is what you need to do. Here is an example:

Buy 7 niche related domains. (ie: simpledoggrooming.com, prettypets.net, primpyourpet.info, ect) 

Be sure to use different extents (I will explain why later on) So, you might buy 3 .com, 2 .info and 2 .net domains. Then open 7 more adwords accounts and load those same keywords and ad groups in those accounts.

So now you will have 7 new +1 old account.

So each account should have different ad copies (change the wording on each ad slightly)  and make sure each landing page is slightly altered.

So why should you create 7 more accounts?

Well it’s actually quite simple. Google displays only first 8 paid placements on the 1st results page and you want to have them all!!

Now when someone searches for a ”Certain Keyword" only your ads will show up which guarantees you maximum exposure and therefore more clicks and more sales/leads.

And not only that! Most  people when they are looking to buy something,  they usually click on 2 or 3 ads and sometimes even more to compare prices and products. It often doesn’t make any mathematical and statistical sense since there is only a certain percentage of people that are going to decide to buy from you and not the other guy. I know that some people will say that this can be avoided with cookie stuffing but thousands and thousands of products and CPA offers aren’t possible to stuff so therefore this works like a charm.

As a matter of fact, in one test campaign,  It increased the ROI by 180%!! Currently the ROI is at 290% instead of 110% because of this tactic. In simple terms, the test campaign generated $2.90 for every dollar spent !!

Of course you will spend much more since you will be getting a lot more clicks and you could be paying more per click but your  ROI  will go through the roof.

*The reason to purchase 7 more different domains with different extensions and have different ad copies and landing pages is: 

Keep your competition in the dark and they won’t find out what your doing and possibly report you to adwords or even worse, they will start doing the same method. Also Adwords doesn’t allow you to have only 1 ad for a certain keyword. You can rotate the ads all you want but only 1 ad will show which doesn’t give you maximum exposure.

I think this method is laid out in a way that nobody should have any big problems getting this off the ground.

Hope you liked it. Now stop dreaming and JUST DO IT!

One more note: You should have different names and different Credit Card info for all the accounts. You just need to buy VCCs (virtual Credit Cards) or create them through paypal’s credit card plugin.

This is a long term strategy to make $$$ ……….

From a friend, So here it goes…

The following will build a successful site in 1 years time via Google alone. It can be done faster if you are a real go getter, or everyones favorite a self starter.

A) Prep work and begin building content. Long before the domain name is settled on, start putting together notes to build at least a 100 page site. That’s just for openers. That’s 100 pages of real content, as opposed to link pages, resource pages, about/copyright/ tos…etc eg: fluff pages.

B) Domain name:
Easily brandable. You want "google.com" and not "mykeyword.com" . Keyword domains are out – branding and name recognition are in – big time in. The value of keywords in a domain name have never been less to se’s. Learn the lesson of "goto.com" becomes "Overture.com" and why they did it. It’s one of the most powerful gut check calls I’ve ever seen on the internet. That took serious resolve and nerve to blow away several years of branding. (that is a whole ‘nother article, but learn the lesson as it applies to all of us).

C) Site Design:
The simpler the better. Rule of thumb: text content should out weight the html content. The pages should validate and be usable in everything from Lynx to leading edge browsers. eg: keep it close to html 3.2 if you can. Spiders are not to the point they really like eating html 4.0 and the mess that it can bring. Stay away from heavy: flash, dom, java, java script. Go external with scripting languages if you must have them – there is little reason to have them that I can see – they will rarely help a site and stand to hurt it greatly due to many factors most people don’t appreciate (search engines distaste for js is just one of them).

Arrange the site in a logical manner with directory names hitting the top keywords you wish to hit.
You can also go the other route and just throw everything in root (this is rather controversial, but it’s been producing good long term results across many engines).
Don’t clutter and don’t spam your site with frivolous links like "best viewed" or other counter like junk. Keep it clean and professional to the best of your ability.

Learn the lesson of Google itself – simple is retro cool – simple is what surfers want.

Speed isn’t everything, it’s almost the only thing. Your site should respond almost instantly to a request. If you get into even 3-4 seconds delay until "something happens" in the browser, you are in long term trouble. That 3-4 seconds response time may vary for site destined to live in other countries than your native one. The site should respond locally within 3-4 seconds (max) to any request. Longer than that, and you’ll lose 10% of your audience for every second. That 10% could be the difference between success and not.

The pages:

D) Page Size:
The smaller the better. Keep it under 15k if you can. The smaller the better. Keep it under 12k if you can. The smaller the better. Keep it under 10k if you can – I trust you are getting the idea here. Over 5k and under 10k. Ya – that bites – it’s tough to do, but it works. It works for search engines, and it works for surfers. Remember, 80% of your surfers will be at 56k or even less.

E) Content:
Build one page of content and put online per day at 200-500 words. If you aren’t sure what you need for content, start with the Overture keyword suggester and find the core set of keywords for your topic area. Those are your subject starters.

F) Density, position, yada…
Simple old fashioned seo from the ground up.
Use the keyword once in title, once in description tag, once in a heading, once in the url, once in bold, once in italic, once high on the page, and hit the density between 5 and 20% (don’t fret about it). Use good sentences and speel check it  Spell checking is becoming important as se’s are moving to auto correction during searches. There is no longer a reason to look like you can’t spell (unless you really are phonetically challenged).

G) Outbound Links:
From every page, link to one or two high ranking sites under that particular keyword. Use your keyword in the link text (this is ultra important for the future).

H) Insite Cross links.
(cross links in this context are links WITHIN the same site)
Link to on topic quality content across your site. If a page is about food, then make sure it links it to the apples and veggies page. Specifically with Google, on topic cross linking is very important for sharing your pr value across your site. You do NOT want an "all star" page that out performs the rest of your site. You want 50 pages that produce 1 referral each a day and do NOT want 1 page that produces 50 referrals a day. If you do find one page that drastically out produces the rest of the site with Google, you need to off load some of that pr value to other pages by cross linking heavily. It’s the old share the wealth thing.

I) Put it Online.
Don’t go with virtual hosting – go with a stand alone ip.
Make sure the site is "crawlable" by a spider. All pages should be linked to more than one other page on your site, and not more than 2 levels deep from root. Link the topic vertically as much as possible back to root. A menu that is present on every page should link to your sites main "topic index" pages (the doorways and logical navigation system down into real content).
Don’t put it online before you have a quality site to put online. It’s worse to put a "nothing" site online, than no site at all. You want it flushed out from the start.

Go for a listing in the ODP. If you have the budget, then submit to Looksmart and Yahoo. If you don’t have the budget, then try for a freebie on Yahoo (don’t hold your breath).

J) Submit
Submit the root to: Google, Fast, Altavista, WiseNut, (write Teoma), DirectHit, and Hotbot. Now comes the hard part – forget about submissions for the next six months. That’s right – submit and forget.

K) Logging and Tracking:
Get a quality logger/tracker that can do justice to inbound referrals based on log files (don’t use a lame graphic counter – you need the real deal). If your host doesn’t support referrers, then back up and get a new host. You can’t run a modern site without full referrals available 24x7x365 in real time.

L) Spiderlings:
Watch for spiders from se’s. Make sure those that are crawling the full site, can do so easily. If not, double check your linking system (use standard hrefs) to make sure the spider found it’s way throughout the site. Don’t fret if it takes two spiderings to get your whole site done by Google or Fast. Other se’s are pot luck and doubtful that you will be added at all if not within 6 months.

M) Topic directories.
Almost every keyword sector has an authority hub on it’s topic. Go submit within the guidelines.

N) Links
Look around your keyword sector in Googles version of the ODP. (this is best done AFTER getting an odp listing – or two). Find sites that have links pages or freely exchange links. Simply request a swap. Put a page of on topic, in context links up your self as a collection spot.
Don’t freak if you can’t get people to swap links – move on. Try to swap links with one fresh site a day. A simple personal email is enough. Stay low key about it and don’t worry if site Z won’t link with you – they will – eventually they will.

O) Content.
One page of quality content per day. Timely, topical articles are always the best. Try to stay away from to much "bloggin" type personal stuff and look more for "article" topics that a general audience will like. Hone your writing skills and read up on the right style of "web speak" that tends to work with the fast and furious web crowd.

Lots of text breaks – short sentences – lots of dashes – something that reads quickly.

Most web users don’t actually read, they scan. This is why it is so important to keep low key pages today. People see a huge overblown page by random, and a portion of them will hit the back button before trying to decipher it. They’ve got better things to do that waste 15 seconds (a stretch) at understanding your whiz bang flash menu system. Because some big support site can run flashed out motorhead pages, that is no indication that you can. You don’t have the pull factor they do.

Use headers, and bold standout text liberally on your pages as logical separators. I call them scanner stoppers where the eye will logically come to rest on the page.

P) Gimmicks.
Stay far away from any "fades of the day" or anything that appears spammy, unethical, or tricky. Plant yourself firmly on the high ground in the middle of the road.

Q) Link backs
When YOU receive requests for links, check the site out before linking back with them. Check them through Google and their pr value. Look for directory listings. Don’t link back to junk just because they asked. Make sure it is a site similar to yours and on topic.

R) Rounding out the offerings:
Use options such as Email-a-friend, forums, and mailing lists to round out your sites offerings. Hit the top forums in your market and read, read, read until your eyes hurt you read so much.
Stay away from "affiliate fades" that insert content on to your site.

S) Beware of Flyer and Brochure Syndrome
If you have an ecom site or online version of bricks and mortar, be careful not to turn your site into a brochure. These don’t work at all. Think about what people want. They aren’t coming to your site to view "your content", they are coming to your site looking for "their content". Talk as little about your products and yourself as possible in articles (raise eyebrows…yes, I know).

T) Build one page of content per day.
Head back to the Overture suggestion tool to get ideas for fresh pages.

U) Study those logs.
After 30-60 days you will start to see a few referrals from places you’ve gotten listed. Look for the keywords people are using. See any bizarre combinations? Why are people using those to find your site? If there is something you have over looked, then build a page around that topic. Retro engineer your site to feed the search engine what it wants.
If your site is about "oranges", but your referrals are all about "orange citrus fruit", then you can get busy building articles around "citrus" and "fruit" instead of the generic "oranges".
The search engines will tell you exactly what they want to be fed – listen closely, there is gold in referral logs, it’s just a matter of panning for it.

V) Timely Topics
Nothing breeds success like success. Stay abreast of developments in your keyword sector. If big site "Z" is coming out with product "A" at the end of the year, then build a page and have it ready in October so that search engines get it by December. eg: go look at all the Xbox and XP sites in Google right now – those are sites that were on the ball last summer.

W) Friends and Family
Networking is critical to the success of a site. This is where all that time you spend in forums will pay off. pssst: Here’s the catch-22 about forums: lurking is almost useless. The value of a forum is in the interaction with your fellow colleagues and cohorts. You learn long term by the interaction – not by just reading.
Networking will pay off in link backs, tips, email exchanges, and it will put you "in the loop" of your keyword sector.

X) Notes, Notes, Notes
If you build one page per day, you will find that brain storm like inspiration will hit you in the head at some magic point. Whether it is in the shower (dry off first), driving down the road (please pull over), or just parked at your desk, write it down! 10 minutes of work later, you will have forgotten all about that great idea you just had. Write it down, and get detailed about what you are thinking. When the inspirational juices are no longer flowing, come back to those content ideas. It sounds simple, but it’s a life saver when the ideas stop coming.

Y) Submission check at six months
Walk back through your submissions and see if you got listed in all the search engines you submitted to after six months. If not, then resubmit and forget again. Try those freebie directories again too.

Z) Build one page of quality content per day.
Starting to see a theme here? Google loves content, lots of quality content. Broad based over a wide range of keywords. At the end of a years time, you should have around 400 pages of content. That will get you good placement under a wide range of keywords, generate recip links, and overall position your site to stand on it’s own two feet.

Do those 26 things, and I guarantee you that in ones years time you will call your site a success. It will be drawing between 500 and 2000 referrals a day from search engines. If you build a good site with an average of 4 to 5 pages per user, you should be in the 10-15k page views per day range in one years time. What you do with that traffic is up to you, but that is more than enough to "do something" with.

The biggest hidden SECRET is taking ACTION…

What you do today will change your tomorrow. I hope this post is useful and help you start to make a living from the internet.

This Download includes Many top WordPress plug-ins for your blog.

• Adsense Deluxe: Allows you to easily embed adsense code in your blog posts.
  

• alinks: Automatically link certain words in your blog to other blog posts or websites.
  

• All-in-one SEO pack: One of the best plugins out there to have your blog SEO optimized.
  

• Google analyticator: Easily links your blog with your Google analytics account (if you don’t have one, you can signup free by clicking here).
  

• Sitemap Generator: Generates a sitemap for search engines such as Google and more. Great plugin for SEO purposes.
  

• Link cloaking plugin: Automatically cloaks and redirects your affiliate links, or any other links you wanna keep private.
  

• SEO slugs: Makes URL slugs SEO friendly.
  

• Share this: Allows your visitors to spread your post throughout the internet with social networking websites and more.
  

• Viper Video Quicktags: Easily embed video from YouTube and other video websites right into blog posts.
  

• WordPress Related Post Plugin: Shows other related posts at the end of a post. Great for having users visit more content on your website.
  

• WordPress Automatic upgrade: Upgrade your wordpress automatically!
  

• wp-cache: Makes your pages load faster.
  

• wp-contact form: Gives you a very nice contact form on your blog.

Make sure you unzip the zip file into your plugins folder under “wp-content”. After you upload the plugins, simply click the plugins link in your WordPress admin and install each one.

Get the complete package now:

CLICK the Plugin Image to Download

One of the biggest factors of ranking high in the search engines is other websites linking to yours. And one of the most often asked questions  is……. Wait for it……….. How or where do i get them.

Cbox Links – CBox; a Tagboard software that bloggers and website owners can add to their website. It works much like the WordPress comments part of the wordpress script only its a simple shoutbox type script that you can throw a few links onto.
Google query to find an updated list of sites running this vulnerable software: allintext:[get a cbox]

Two Quick free links – Two simple ones that you have probably seen around a lot when your searching for sites is the aboutus.org and the wiki directory , these can just be thrown up in about 1 minute flat, and make sure in the wiki directory you add some related categories for better potential. They should get you indexed pretty fast.

Referer Spamming – Quite a simple method and a software called PRstorm thats found around this board should easily get you started, you add in the urls you want to referer spam, and the ones you want to be linked. This shows up in referer logs and you can easily get a fresh list by searching sites with referer logs with good PR or those sites with the My top referers list. Yes you can find PRstorm around this forum somewhere.

Unlimited free .edu and .gov links – Another great potential is edu and gov links as Google and others give authority over these types of domain extentions.
The ’site:’ feature in Google allows only results with that domain name or domain extension to show up. You can “hack” this feature to allow Google to find the most relevant university and government websites related to your sites.

Heres a few examples.
Google query: site:.gov blog [or site:.edu blog]
Results in: Google finds any .gov website that is running a blog or has a /blog/ directory. You can then visit these blogs and post comments (if you can find wordpress blogs like this one), and get hundreds of free .gov backlinks.
[Alternative queries: ‘blog’ ‘blogs’ ‘wordpress’ ‘comment’ ‘guestbook’ ‘2007′ ‘2006′]

Google query: site:.edu *your niche* + blog
For example: site:.edu internet marketing blog
The top result is a .edu blog that links to a non edu blog, but that blog is related and is PR3 and has edu backlinks. That is also a great relevant place to comment, even if it is not directly a .edu. On the other hand, the third result was a PR3 highly related .edu internet marketing blog with zero comments. That is easy .edu backlinks!

You can easily replicate these queries to fit your needs, and it is highly scalable. You can find .edu, .gov, and if you are lucky, .mil blogs. If you are not as picky, you can just search specifically for the blogs without the .edu or .gov extension, and you can find some high pageranked blogs on the first pages of results. Play around with it, enjoy it, it’s free! Then ofourse you know how to drop a link on the comments.

Edu Guestbooks – Guestbooks can too be quite good for dropping backlinks

RSS Feed Directories – This ones for the bloggers and forum owners too, anything really with an RSS feed, even if you fake an RSS feed and randomize it, it can still work.
Here is a good list of places to submit your feeds or you can use those automated software like RSS Announcer or Submitter, Or Bloggergenerators free blog and ping tools, theres a ton out there.

* Feedest.com
* Postami.com
* 2RSS.com
* FeedsFarm.com
* RssFeeds.com
* Feeds4all.com
* Plazoo.com
* FeedBomb.com
* Page2go2.com
* Feedooyoo.com
* RSSmicro.com
* FeedFury.com
* Octora.com
* FindRSS.net
* FeedBase.net
* RSSmotron.com
* MoreNews.be
* DayTimeNews.com
* Rss-Feeds-Submission.com
* MillionRSS.com
* Yahoo RSS Guide
* MySpace.com News
* ReadABlog.com
* GoldenFeed.com
* BlogDigger.com
* RSSFeeds.com
* feed24.com
* Findory.com
* WeBlogAlot.com
* FeedBoy.com
* Chordata.info
* BlogPulse.com
* DayPop.com
* IceRocket.com
* Memigo.com
* Syndic8.com
* RSS-Network.com
* Feed-Directory.com
* Jordomedia.com
* Newgie.com
* Feeds2read.net
* NewzAlert.com
* Feedcycle.com
* Bloogz.com
* FeedShark.BrainBliss.com
* FeedPlex.com
* RocketInfo.com

Tagbox Linkdropping – Another like the Cbox is Tagbox it works the exact same way.
Powered by Tagbox

Contests – Contests are a good way of word of mouth or bloggers blogging about it, another good example is a giveaway for say the person who sends the most traffic to you, you can use a link trading script to check whos best or a referer script to see which person sends the most, this will bring links to you if you work it smartly.

Digging – Digging the same as any network like such brings an incredible amount of backlinks and gets the buzz around fast.

Digg Comments – Digg comments can get you a few links and the latest comment is always usually at the top. So its an idea maybe to post on the popular diggs.

Commenthunt – Most of you already know this but commenthunt searches blogs without nofollow tags its a search engine type thing you can search for relevent blogs the url is http://www.commenthunt.com

Oggix.com – heres another shoutbox type way of backlinks Check This Query and get dumping links.

A Free EDU blog of your own – Get a free EDU blog of your own or many just by signing up heres the link. Free Edu Blog

Digitalpoint CO-Op Network – Another one that can work in some cases.
Digitalpoint developed a mass link exchange program called the DP Co-op Advertising Network (aff). After signing up, you then add 3-5 links on every one of your pages, and this earns you more linking power (coop weight). The more weight you have, the more links to your site you receive from other members in the coop. You can choose up to 15 anchor texts and there are over 30,000,000 available links in the network today. Sites have been using it to rank #1 for “Debt” “credit cards” “bankruptcy” and “loans.” Such a simple method is allowing them to outrank massive authority sites like Wikipedia, but the main concern is how long will this gravy train last and when will Google do something about it?

Google staff already know about the network, but have not yet done anything to prevent people from quickly ranking for popular terms. I just want to clarify that I would NOT recommend this technique to anyone that is going to be doing a long term link building campaign for their blogs, but I would recommend it for “made for adsense” sites, and even blackhat/greyhat temporary high profit earning sites.

Flickr Spamming – Flickr allows comments on photos taken by other people, now you can go wild and mass comment but i wouldnt recommend it, instead pick suitable pics about your niche and simply write a comment saying something smart like can i use this picture on my blog here, then drop your link, or go wild and do it anywhere.

Article Submission – If you have a product thats going to be released or a new site, its best to get the word around fast, using something like Article Equaliser or something that mass submits to a ton of article directories, this builds fast backlinks but sometimes takes time to get approved, and its best not using spammy type articles but interesting ones work better. And you’ll find that a lot of other sites scrape article sites for there own content. Giving even more backlinks.

Using Software – You can also use software like Internet Business Promoter, I prefer version 8, because it scans the engines for you, and gets links using keywords, to semi-automatically fill link submission forms to niche related directories. It works well and although is a slow process works perfectly

Ever seen something on a store that was out of you budget so you had to either prolong or abandon your purchase? Well with this trick, you will never have to wait again on stores that accepts PayPal as a form of payment. Here are 10 easy steps to tricking a store into believing you have paid for an item in full, while only sending whatever amount you want!

To do this hack, you need a FireFox add-on called “Tamper Data”. Get it here.

1. Download and  install Tamper Data.
2. Use Google to find sites that take Paypal as payment.
3. Find something that you are interested in. (Paying for scripts seems safest)
4. Turn on Tamper Data (can be found in tools once installed.)
5. Click add to cart
6. Continue to checkout
7. Right before you click the button to be forwarded to Paypal for payment, turn on Tamper Data in the Tools section of FireFox.
8. Every time the site tries to store something, Tamper Data pops up and asks what you want to do. Being very careful, glance down and look for the price of the item, if it’s not there, then click ok; If it is then select the price and change it to what you want to pay. Then click ok.
9. Once Paypal has loaded, turn Tamper Data off by clicking stop tamper.
10. Notice Paypal now charges you whatever price you entered earlier.

If you get to the Paypal confirm payment page, then you have gone too far, just go back to the beginning and try again.

Additional Notes:

• Instead of setting the price to $0.01, set it to 1% of the actual price. This way if the shopkeeper does a quick glance at his Paypal account, he will see $1.50 and may (provided it’s a quick glance) think it’s the correct amount- $150. It’s human nature to speed things up and if the owner sees the order has been paid for in PayPal, most will automatically assume it’s correct.
• In the chance that you do get caught this tactic of moving the decimal place also can help the store owner believe the messed up payment is due to a computer problem rather than hacking.

This article is only intended to help storekeepers be more aware of this PayPal flaw, Black Hat Library is not responsible for how you use it!

The term “Black Hat”  comes from the old cowboy western movies where all the good guys wore white hats and the bad guys wore black hats.

Black Hat SEO is like your mailbox full of spam. It is the practice of using prohibited tricks to gain fast high rankings in the search engines. It is also a way to quickly get your site banned and removed from a search engines index, sometimes permanently. Black Hat SEO provides no long term solution for a websites visibility because most of the major search can detect a site employing these techniques. If you find an SEO company offering to do any of the following Black Hat SEO techniques listed below run away like it was a bubonic plague epidemic. These techniques will greatly damage your websites placement in the long run and you might find yourself begging to allow google for inclusion. Google provides a list of guidelines here.Below are some common Black Hat SEO techniques.

Keyword Stuffing: the practice of using a keyword or keyword phrase sometimes hundreds of times in order to trick a search engine into thinking that a page is relavant to a particular subject. It is ok to use a keyword phrase multiple times on a pages but it needs to be within about a 4% ratio to the rest of the page. This is also known as keyword density.

Cloaking: creating pages specifically for search engines to view that a user will never actually see. When search engines index a particular website a page specifically built for the search engine is brought up by a web server. These pages are often have nothing to do with the page the user will end up on.

Doorway pages: these are pages that are designed specifically for search engines and often redirect a user to another page on a website. They are created in effort to gain high rankings in the search engines but are generally full of poor content that would provide no value to a user.

Link Farms: Pages that contain hundreds of links in an effort to gain backlinks for a website. Some SEO companies will tell a client they will get them thousands of backlinks by automatically submit there website to websites and directories. There is no value to doing this because search engines are able to recognize link farms and place no value on their links, Remember back links help the most when they are from relevant, high quality websites.

What are you – white hat or black hat? Grey hat perhaps? Or do you just like to dabble but aren’t that fussed either way..?

For those of you still looking puzzled, white hat marketing is the good witch of the north to the black hat’s wicked witch of the west. Search can get a bit confusing sometimes, there’s just so much to know. In the next few weeks the Chinwag team will be getting to grips with the elusive search zeitgeist.

Today search engines include all kinds of undisclosed registers in their search programs; Google says it ranks its sites with over 200 secret techniques. It wasn’t too long ago though, that search engines were prone to abuse and manipulation from marketers, and in some ways it’s still happening. Black hat marketing tricks like burying key words and inbound links into a site to make it look more popular in search results have often landed companies in hot water.