The Best of Blackhat Buzz
BlackhatBuzz Reloaded
Hey Since you show up so often, you may want to subscribe to my RSS feed. Thanks for visiting!
Cashing in on the Buzz !
Taking Blackhat to the Next Level – Reloaded !
Learn How you can Grab the Web by The Throat And Ride A Wave Of Traffic For Free!
All while lining your pockets with cash!
All While the Other Guys do all the Wrong things just hoping For 10 Clicks, You can bury these guys and get thousands of hits to any offer – product – or webpage you choose !! Which Type would you like to be ?
Today I am going to reveal to you a method that I used to generate around $700 in less than 5 hours. I am going to go into every detail so that you really understand the basis of the system. I am also going to reveal exactly what I did in a test case I did. By the way, it only took me about 5 minutes (seriously) to create the content and start raking in the sales. (I had more than 20 sales in a matter of hours).
This is not just a one shot system. I have since used the system time and again with similar results. I have raked in hundreds of dollars in a day with same small amount of effort. I would implement the method more, but I’m really busy with other projects, so I have decided to unleash this incredible power to you.
I just want to make this totally clear right now – This method when worked correctly can be a substantial source of income to you. You will get varying results depending on what type of traffic you’re sucking in and what offers you’re pushing. With a little effort, the rewards are substantial !!
This method will make you a lot of cash if you implement everything and use some creativity.
This method is GOLD. And no, before you ask, it won’t get saturated anytime soon.
You will get an Exclusive set of resources, never before published, that will give you an extreme edge on turning your efforts into cash. These are all tried and true and when utilized correctly will put you in a league above the Guru’s hawking all their worthless products. I am giving you the tools they may mention, but never reveal.
Some of these resources are closely guarded secrets in the internet marketing community. While others may accuse me of going rogue for letting them out, I just look at it as sharing the fruits with you, in an effort to further your endeavors.
But, why stop there. I am also going to provide you with my distribution list. This has never been shared before, so keep it under your hat. Other internet marketers would sell their mother for a list like this……
I guess your ready now, Get Blackhat Buzz Reloaded here…….
There is a FREE Version and a Premium Version.
The Premium Version includes all secret Resources and Goodies !
|
Get the FREE Version of BlackhatBuzz Reloaded ! |
Buy me an expresso and get Premium Version instantly !! |
 |
Special Note - Some readers have asked why I charge a minimal fee for some of my Guides. Well, I used to give everything on this site away – free of charge – only to have the same guide show up on another forum or else where on the web been sold as "their" product. And in many cases, there are the "leechers" that need content for their own blog and/or forum, of which they copy and paste my material, download the guide or tool and link the download to a pay-per-download site. Most of my posts and Guides are still free and I strive to offer quality material and guides either FREE or at a Minimal cost. For less than the cost of a burger and fries, you will get quality material that will put cash in your pocket for months or years to come. Think of it this way, instead of buying that energy drink today, spend that couple of bucks on a guide that will allow you to purchase a truckload down the road. Most of my guides go for $3-$5. This does not make me rich by any means, it just sorts out the real people serious about making money, and gets rid of the "leechers", "copycats", and "wannabe's".
Thanks
BlackhatBuzz
The Marketplace from BlackhatBuzz
Introducing the MarketPlace from BlackhatBuzz
Got an ebook or money making method you would like to Sell ?
Is your Hard Drive full of MRR or PLR products that you could make some great cash with ?
CLICK HERE TO CHECK OUT THE MARKETPLACE by BlackhatBuzz
We provide a service to buy and sell downloadable items such as:
Software, eBooks, music, movies, graphics, manuals and how-tos and anything else that can be downloaded.
Our system operates with PayPal's online payment system, a reliable solution for sending and receiving money for your online business.
You can sell anywhere from web sites, to emails, and at auction sites. We highly integrate sites like Facebook with your customized pricing on the fly!
AFFILIATE PROGRAM:
We Help You To sell Downloads:
We provide an efficient secure and fast reliable service for you to sell your downloadable items such as: Software, eBooks, music, movies, digital art, manuals, articles, certificates, forms, files, and anything else that can be downloaded.
Our automated service delivers your products to your customers instantly after payment. Our system operates using PayPal's online payment system. Our sellers see an average 1,000% increase in sales using our service.
Sell your PLR (private lable rights) and MRR (master resale rights) products.
Do you have tons of info stored on your computer in the form of PLR and/or MRR products. Now you can turn all that stored information into cash, by offering these products to the rest of the world.
Sellers Can Join Free:
You can Join for free, find new customers and start selling your Products instantly. Register Here
This system is integrated with PayPal for payment processing and the standard service backend to handle the digital file delivery. This means that all digital products can be delivered instantly when the customer continues after payment.
Become Affiliate And Resell Others Products:
Join as a Products Affiliate, Resell products and earn Affiliate Commissions. Sign up Here
Members Affiliate:
Buyer's and seller's can join the affiliate program. Earn affiliate commissions when a member join via your link and purchase anything from the MarketPlace.
Features:
- Store your digital products securely on our server.
- Getlinks and sell the products on your own web site and on any other website.
- Sell your digital goods and deliver instantly to buyers after payment via Paypal.
- You can sell with any of these currencies – USA, British Pound or Euro.
- Buyer receives an email with the product download link from our system.
- Seller can restrict the number of downloads for security, so that the download link cannot be shared.
- Default Download link expires in 2 days. Seller can increase this value.
- Payments are made on a monthly basis to Sellers.
- Access buying and selling details in your members area 24 hours a day.
- Run your own affiliate program and let the others sell your products.
- Check your Affiliate Stats
- Refer more members and earn more affiliate commissions fees.
- Excellent support
 |
How It Works:
|
FREE TO SELL
There is :
- NO Account setup fee
- NO transaction limit
- NO bandwidth limit.
Easy to use, inexpensive solution that requires no programming skills. Alternative way to promote and sell your digital products. Only your paid customers will be able to download your products.
To get a Free Seller Account Register Here
To browse products either choose any category from the left or Click Here
Blackhat Viral Plugin
Have you ever wanted to Viralize your site and let all your visitors do the marketing for you?
Well now you can !!
Are Your Ready for a Viral Traffic Machine for your Blog !!
TESTED AND WORKING with all Versions of Wordpress – even New 3.0
You can viralize any post or page in your WordPress blog, asking your visitors to refer at least a certain number visitors before they can see the full post or page!
Your visitors will not get access to what you offer them until they have referred enough friends or other readers to your website!
You can promote ANYTHING you want! Pictures, videos, files, guides, secrets, just about anything!
It is VERY EASY to use. Just activate it, and you can Viralize any POST or PAGE on your WordPress blog.
Simply speaking wherever you Virialize your post/page with the marker. The text above this marker is readable by everyone, but beneath that marker, your visitors will have to refer other visitors so they can get access to the content (you can change the amount or referrals needed for each post or page.)
You can require the reader to send as few or as many referrals to your site as you choose (5 – 10 – 100 or even 1000) to unlock the secret content they want.
Features Included:
- WYSIWYG editor – You can change to look and Feel of each Viral Page or Post !!
- You can set default text for your viralized pages in the global settings page to save time ( But you can change each individual page and post).
- SEO Friendly links for your viralized pages, so you do not lose any SEO value with your blog.
- Quick statistics for all your viralized pages, you can see who and where others are referring to you site !!
- Quick Install and Viralize new and old posts and pages alike in minutes !!
- Quick Posting to Social Bookmarking Sites for your readers to get Referrers……
- And More………
So, what can you use it for? The possibilities are endless..
You can use it to promote a special report, a secret guide or method, offer pictures, documents, videos, secret content, virtually anything!
I guess your ready now, Get Blackhat Viral here…….
There is a DEMO Version and a Premium Version.
The Premium Version Is unrestricted – Use on as many Posts , Pages or Blogs as you Like !
| Try before you Buy – Get the Demo Version ! | Get the Premium Version instantly !! |
|
Or you can really see how the Plug in works !!
Just Refer 100 Visitors to BlackhatBuzz and you can get the Blackhat Viral Plugin For Free !
The Download link will be exposed when the amount of Sent Visitors is Reached………
It's Simple - Just Refer others and you can get access to the download link!
Your Unique Referral Link is Below:
http://blackhatbuzz.com/blackhat-viral-plugin/?ref=hi81cum
You have referred 1 people, but you need to refer at least 99 more before you can get full access to the Download Link.
Post your link in emails, on forums, in chat rooms, on youtube, anywhere a URL can be place!!You can use these Social links Below to get you started in getting referrals!
 |  |  |  |  |  |  |
Made possible with the BH Viral Plugin
Totally Easy CPA Method
Could you Use and Extra $100 a Week?
How about and Extra $100 a Day ?
Are you a Noob at CPA Marketing ?
Or Maybe you are an Intermediate or Experienced Marketer That Just Wants to Join the Fun !!
Well, I did a little testing and Came up with
Totally Easy CPA for Noob's
I almost made this fool-proof or rather Noob-Proof………
- I give you the Niche I was using.
- I give you the Offer that has been converting at an astonishing 12 percent. (Yes , 12 out of every 100 people have completed this offer when it was presented to them.) And at $2.60 per conversion, the earnings went through the roof.
- I give you the Methods I used.
- I give you the PLR Copy that converted like crazy !!
AND……………
- I give you a Bonus Method that made me $547.00 (that's Five Hundred Fourty Seven Dollars) in one weekend, with an investment of $8 Bucks……..
So if some asked you to hand them $8 Bucks in exchange for $547.00. Would you take it ??
Yep, just follow the Guide and the possibilities are endless. With a little twist here and there, your imagination can produce an endless stream of cash.
And of course, you can outsource the methods and double – triple – quadruple your earnings.
Time to Get Started !!
You have Two Ways to Get the Guide….
|
Check out my Offer and Get It Free here ! |
Buy me an expresso and get this Money Machine instantly !! |
|
Using Robo Form the Blackhat Way
A lot of people agree that RoboForm is an invaluable tool for managing their passwords but if that’s all you’re using it for, you’re missing out on some great possibilities.
In this Complete Guide, I will show you how you can use this great tool in many Blackhat avenues.
By using RoboForm as a Marketing Machine, you will be able to submit articles, assist in exchanging links with other sites, doing research for product development as well as increasing your security by using RoboForms auto password generator.
Here is just a taste of what this Guide Covers……
- Article Submissions
- Link Trades
- Classified Ad Submissions
- Product Research
- Password Management
- Backing Up Your Data
Download it Now……..
Click Here to Get this Great BH Roboform Guide
Whitehat CPA Methods
White Hat CPA Methods
Well – Maybe a little Blackhat can be thrown in………
CPA, or cost per action, is by far and large the best source of an online income. It is the great middle ground, between AdSense and other affiliate programs. Unlike AdSense you earn a lot of money per simple action and unlike other affiliate programs you do not have to get the user to fork over big bucks
on the spot to make your commission. Unfortunately everyone else knows this too which makes
breaking into CPA marketing pretty difficult. Fortunately you are about to discover the insider’s
methods and tricks for an entirely white hat way to earn a full time living from CPA offers.
This Guide contains the following information, which together makes a complete white hat CPA campaign:
Classic Craigslist Method
eBay Want it Now Method
Yahoo! Answers Method
Classic Craigslist Method:
.jpg "Whitehat CPA Methods")
The first thing that we are going to cover is a standard Craigslist campaign, of course with some good twists and advice. Although most of you have probably delved into CPA and Craigslist the fact that you are reading this would lead me to believe that you most likely spent all day posting ads and got maybe 12 leads/sales if you were lucky. This is because, like all things in life, there is an easy and a hard way to run a Craigslist CPA campaign!
The first thing we are going to be doing is, of course, choosing an offer. Now, you should – at least at some point – have a bunch of different CPA accounts so that you can always find an offer that inspires you. If you have only one or two then head over to your account and start browsing. If you have multiple CPA accounts then your best friend is going to be offervault.com, you have to sign up but it is free. This will allow you to search offers across all of the top networks (a little hint, if your network is not listed here they probably either shave really bad or possibly do not even pay! Stay away from the unknown CPA networks).
You are going to want to find an offer that inspires you with a campaign. After a few campaigns this should start coming fairly naturally to you. For now just read through once and see how I do it, then you can go back to the start and run through this to create your own campaign.
The offer that I selected today is going to be for free business cards. This is a free trial so the person will pay like $25 for shipping but will be rebilled big later on. This allows the advertiser to pay me out $14 for each person that wants a set of 250 free business cards.
Now that I picked out my offer I’m going to make a redirect.
This serves two purposes:
1. If your CPA network/particular advertiser doesn’t allow email marketing it will look like you are doing PPC, which is always allowed.
2. It gives a nice clean URL to put in your emails, way better than that mile long affiliate URL they spit out at you.
To make a redirect simply look for a link that is designed either for PPC or email/plain text if available.
If not take any affiliate link they spit at ya for this offer. Now, we are going to create a new .txt document and paste this in it (see example):
<html>
<head>
<title>Loading page…</title>
<meta httpequiv=”refresh” content=”0;http://YOURAFFILIATELINK.com”>
<script>
url=’http://YOURAFFILIATELINK.com’;
if(document.images) { top.location.replace(url); }
else { top.location.href=url; }
</script>
</head>
<body><b>…</b>
<a href=http://YOURAFFILIATELINK.com>.</a>.. Please Wait While the page loads!
</body>
</html>
Simply replace the three spots where http://YOURAFFILIATELINK.com appears and replace it with the affiliate link you just generated. Now save this as index.html and upload it to your host. Your domain has now become an instant redirect to your product which not only hides the referrer but also makes everything look nice and clean.
So, I am now going to set up my delayed auto responder using gmail. I know this seems kind of backwards but I already have thought up my plan for turning people into leads and this is just how my mind works so hang in there it will all make sense soon.
The first thing I’m going to do is to create a new gmail account, hopefully you can get that figured out!
A couple of pointers here:
1. Always use a girl’s name.
2. Use her name, first and last, or some variation thereof for her email address as well – this lends to the believability and helps me out a lot because I was born without much creativity.
3. Remember the girl’s name – you’re gonna need it when we get started with Craigslist posting. I use Mozilla Thunderbird for this which is great because it does all of the leg work for you and it is FREE. After you have Thunderbird installed on your computer just power it up and tell the application, when prompted, that you are going to be using a Gmail account. It will load all of the pop/imap settings for you and link it all together! Now all you have to do is to create your auto response. For this feature compose a new email, don’t fill out who it is to just the subject and body. My email, for this campaign will run like this:
Subject:
RE: Free Business Cards Craigslist
Email Body:
Hey,
Hi thanks for getting back to me so quick, sorry to say though I already let the voucher for the free 1,000 business cards go a little while ago. I got a whole ton of people mailing me though so I tracked down a company that is doing a promotion and giving away 250 free business cards, you can find them at :
http://www.YOURURL.com
They’re free so that should get you going, sorry again!
– THE GIRLS NAME YOU PICKED
Of course I would replace the girl’s name and the URL would go to my domain where I uploaded that redirect. By now you are probably seeing where my plan here is f lowing, I am going to be offering a free voucher for 1,000 free business cards. Then when people respond to my email I will mail them back, all automatically with my delayed auto responder, telling them it is gone; since they already have their hopes up some of them will order the free 250 business cards from my offer and I will make $14 for each one who does so!
So now it is time to get posting. I will head over to some major cities in Craigslist and get started here. A little trick for everyone, your IP will get softblocked if you try to post a bunch from it so either change your IP every two posts, if you have DSL or dialup just disconnect, or acquire some phone verified accounts (they run about $3 a pop and a Google search will find a ton) which you can post 2 ads per PVA, or phone verified account, each day.
I will be posting in the ’For Sale’ section in the sub section ’Free Stuff’. For this example I have AT&T DSL so I can simply unplug/replug my modem after each two ads so I am not going to worry about PVAs since this section does not require them.
So I will post my ad in the ’Free Stuff’ section bearing in mind a couple of important points for each individual ad:
1. Each ad must be about 60%+ unique. This means no copy/pasting you actually need to write out each ad. This is easy as you can just kind of change your backstory slightly.
2. Backstory is EVERYTHING. If you just say you are giving away free stuff people are going to know its an ad for a CPA offer and you will get f lagged extremely fast!
3. Title/Email needs to be different in every ad as well. A little trick here for the email part is that if you ad +numbers at the end of your Gmail address it will look unique to Craigslist but the e-mails will still come to you. Example: Your Gmail is somegirl@gmail.com, for your next post input somegirl+232@gmail.com – your email will look unique to Craigslist’s system but it will still come to your inbox because Gmail disregards the + and anything after it.
4. We want to always select the ’Hide’ option on the email then write the email address you picked out in the body of the ad. This is because it will require people to manually email you instead of going through Craigslist’s system. If you do not do this you will be responding to @craigslist.org emails and after you send out 20 mails they will bounce back undeliverable.
5. Never put your link in the ad. It will get f lagged & removed really fast. Sending your link out is the whole purpose of that auto responder we set up!
Alright that pretty well covers that, so now let us move on to what my ad in the campaign would look like:
Title:
Free Voucher for 1,000 Free Business Cards
Ad Body:
Hey all,
I attended a church fund raiser last weekend and my prize ended up being a voucher for 1,000 free business cards from B&L printing in town. Anyways long story short I don’t have a business and am not the kind of gal to get personal cards printed up to hand out at the bar (haha!) so if you can get better use out of these than me go ahead and shoot me an email to YOURGMAIL@gmail.com and I’ll leave the voucher in my mailbox for you to pick up.
Thanks,
THE GIRLS NAME YOU PICKED
That’s all there is to it. Remember, the key to Craigslist is volume. Get PVAs if you cannot change your IP but you get out what you put in. You should be able to post up 20-30 ads in a couple of hours which should be your minimum for any campaign. Most campaigns like this one will yield me 10-50 responses per ad and out of those 1 in about 20 will buy. That means that after you spend a couple of hours posting on Craigslist you should be looking at about $120 a day (conservative figure, I like to shoot low and let high earnings be a pleasant surprise).
Now that you have learned this method pick out an offer of your own, come up with a back story and let your campaign fall into place. Since, after initial setup, you are only going to be spending a couple of hours on this (I can’t stand posting so this is all I’m willing to devote) we will go out now and use a couple of other means to generate some leads for this very same offer.
Using I Want it Now (eBay):
I want it now is eBay’s marketplace which allows users to post that they want to buy something that they cannot find. Then, sellers may respond via a form with the link to their auction. There is one fatal flaw to this system that we are about to exploit the hell out of and that is the fact that they let you send a message to the person who wants something’s email right from a form there; seriously, could they make it any easier for us?
To get started you will need an eBay account and I recommend you make a new one for this because we are going to be borderline spamming, although not really in my eyes because the person is, after all, soliciting sales pitches on a desired product. You account does not need to have a credit card/seller abilities tied to it. Just create a new one real quick and run with it. Now head over to the Want it Now website which can be found at:
http://pages.ebay.com/wantitnow/index.html
From here just run a search for ’Sellers’ with a keyword that your CPA offer fits. In this case I am going to run business cards. The amount of postings here is pretty low but for some types of offers, especially fitness related stuff it can be huge. In order to send them a little message use the box that says ’Ask a question about this post’. If you try to actually respond it will require you to use an eBay listing but this way you can put anything that your little heart desires.
A little tip – they don’t need to be looking for your exact product. As an example, if they are looking for an exercise machine then send them a message saying that you bought it and really didn’t get any results BUT you did manage to lose a ton of weight and feel better in the process with the help of a great all natural diet supplement. The best part? They have a FREE 14 day supply trial going on right now that can be found at http://www.YOURAFFILIATELINK.com
So I have located a few postings for people looking to get business cards done. This offer is pretty easy to get near 100% conversions on because these people were actually already looking to pay money right now for the exact product I am going to show them how to get for free. I will send them a message that will look something like this:
Hey,
I saw that you were looking to pay for some business cards. I just got mine done at http://www.YOURAFFILIATELINK.com and they let you have 250 for free to try to rope ya in. The best part is I came back and ordered another 250 and got those free too. Just thought I’d give you a heads up, no need to pay for something that is free for the taking!
See how easy that was? This method will result in an almost guaranteed sale because they are looking for the exact product I am promoting and probably already had their credit card out ready to spend.
Who doesn’t like to save a little cash? Ok, this method was pretty straightforward so I’m sure you got the hang of it. Lets move on to the next thing I do to promote my CPA offer.
Yahoo! Answers CPA Method:
This is one of the oldest tricks in the book but it works VERY well with CPA offers. I mean, if it made so many sales with crappy ClickBank products where the person actually had to fork over cash just imagine the kind of dough you’re going to be rolling in with free or free trial CPA offers.
The first thing to do is to create two Yahoo! Answers accounts. I suggest you make them on separate IP addresses if you can, if not it is really not that big of a deal I just like to take extra precautions whenever possible. We will call these accounts: Account 1 and Account 2 (yes, again, I am about the most creative person you will probably ever have the pleasure of encountering).
With Account 1 you will make a couple of posts. The trick here is that Yahoo! Answers ranks extremely well in Google so you want to make your title the phrase that a person would be searching for and you are sure to capture a spot somewhere in the top 13 places. The other thing is you want it to also look like a question so that users over at Yahoo! Answers don’ report you and get your question taken down.
For this campaign I will make 3 questions to start with all of which just popped into my head. Probably tomorrow I will do a little keyword research (Google AdWords rocks for this if you have an account) to see what kind of things get a lot of search traffic related to free business cards and I will post up a few more questions. My questions today are going to be, posted with Account 1:
- How to Get Free Business Cards?
- Where to Get Free Business Cards?
- Best Free Business Card Website?
That was pretty easy. I suggest you put a line or two in the body of the question so that you don’t get f lagged as spam. Something like ’how can I get free business cards online?’ should do the trick.
Now I am going to come back with Account 2 and answer all of these questions saying something like:
Hey,
I got 250 free business cards for my business online a few days ago. Check out http://www.YOURAFFILIATELINK.com for their promotional offer which is where I got them!
That was pretty easy. In a couple of days I will simply come back and log on to Account 1 and then choose this as my ’Best Answer’ which puts it up there for everyone who comes from Google to see.
One little note here is that each day I create two new accounts because eventually, if you make too many posts like this, your account will be closed down. Having many accounts means that you will not lose all of your posts if an account is closed. This is one of my favorite CPA methods because this can bring in passive leads/sales for months on end.
That’s all there is to it. You now have a Simple approach to making money, the white hat way, with CPA offers. If you use this method daily you can expect a full time income for far less than a full time work week.
FREE BlackHat CPA Lead system
VERY Black Hat CPA Method
Make $50 per Network per Day
.jpg "FREE BlackHat CPA Lead system")
Let me begin right now by saying that this is an incredibly simple method and VERY Black Hat.
I am really hesitant with Sharing this, BUT, what the Heck !!
I give you the SECRET Method and the SPECIAL Codes to make it all Work
It is SO BLACKHAT that I can't even post it in my Blog for fear the the Networks will stumble upon it !!
So you will have Download the Method and the SECRET Codes !!
Just Think
$50 per Network X 4 Networks = $200 PER DAY
Download it HERE ……
Blackhat PR
Have you seen a sudden increase in the interest in “Black PR”? If you haven’t… you will. 
What is it? For those of you who aren’t familiar with the term, “Black PR” or BPR occurs when a person with malicious intent — often a competitor — uses various techniques to attack and even destroy an adversary’s reputation. It may be unethical, but in a zero-sum business world it is also survival of the fittest. It is a strategic alternative and a most effective one at that.
How’s it done? There are thousands of ways to screw with the basic relationship between the organization and its stakeholders frankly. But now with Web 2.0, it doesn’t get any easier.
By way of background, the term “Web 2.0″ was coined by O’Reilly Media in 2003 as a marketing buzzword used to capture the new ways of developing and interacting with on-line applications. Web 2.0 applications are by-directional and absolutely better suited for information gathering and analysis. Regrettably, these very same technologies can also be used by Black PR practitioners to reach the masses faster than ever before. Welcome to BPR 2.0.
For the record, BPR techniques in the Web 2.0 world are pretty much the same as their earlier iterations; only now the new tools can handle enormous volumes of information. While in Web 1.0 the data was hard to be found, analyzed and modified; today it is much more accessible and a lot more integrated. Simple fact, search engines query information more often than before and cached information sources never disappear.
Here, to spirit discussion, let’s look at some of the technical aspects of Web 2.0 and how each relate to potential Black PR practices:
Ajax — The term stands for Asynchronous JavaScript and XML. It is a new Web development practice which pushes key-business logic from the Web server down to the Web client in order to provide better user interface and in general improved user experience. However, often developers push down too much causing information leaks to appear around the internal application. These leaks may often contain sensitive information. BPR pros will then use the information obtained strategically as part of a reverse public relation campaign.
Feeds — Feeds are syndication formats designed to automatically deliver content to the user. RSS and ATOM are the two most popular formats. The idea behind feeds is rather than the need to visit a specific site as was the case in Web 1.0, a feed brings the information to the user. Due to their modularity and the remixable nature, feeds can very efficiently aggregate and re-distribute information.
Black PR professionals can take advantage of both RSS and ATOM by first locating key information channels and then using them to redistribute an alternative message. Once a carefully placed message is in circulation with important feed channels, it could potentially reach millions of users instantly. This type of technology can be used to spread forged messages in order to perform a negative BPR “stunt.” And remember, traces of these stunts remain on the Net (your Web portfolio) forever.
Social Networks — One of the key features of Web 2.0 is its social aspect. Social Networks are probably one of the most powerful BPR tools since they can be used to spread false messages virally.
Splogs – Blogging is now the undisputed 21st century media platform for delivering messages. However, Splogs, short for spam blogs, are false, forged and artificially created blogs by software agents. Splogs are usually used to generate income by abusing advertisement platforms such as Google Ad-Sense.
However, it is completely different story when it comes to BPR. Black PR practitioners can and do employ the power of splogging to deliver a message across multiple platforms. The actual splog content is dynamically generated out of completely legitimate blogs and deadly BPR messages are then subsequently embedded. The more splogs that are employed, the further the message is distributed.
SEO Power Tools — There are even power tools to enable even better and more successful BPR. One such is Paterva. Paterva is mega powerful tool which utilizes several social networks, search engines and information sources, such as the MIT PKI (Public Key Infrastructure) data to enable BPR professionals to extract and find links between entities in an easy to use and quite graphical way. Paterva can find links between e-mails, names, social profiles, locations, etc. Once the map is reveled the connections are obvious and leveragable.
PRACTICALLY SPEAKING
Frankly, the real scary part… This stuff isn’t that hard. For instance, a hacker could very readily create hundreds of junk backlinks to your site within a short period of time. Most commonly they’ll set up a Splogs created using a free blog account. They’ll create it in such a way that the anchor text of these links to contain spam words like “online gambling” or “viagra”. Bottom line: Google sends up a red flag anytime you acquire too many backlinks too quickly (especially if the links look spammy). In short order, your Google PR (page rank) goes to hell.
You want a real example of BPR 2.0’s effectiveness? Here’s a BPR strategy designed steal the clients of their rival. One of the leading European airlines (name withheld here for security) recently launched a new version of its website. It’s Ajax Web2.0 orientated; it’s beautiful; and it’s vulnerable. What happened? The airline’s major competitor hired a small team of professional “black-hats” (hackers) to probe the site using light-weigh Web-apps. The hackers directly found various “leaks,” allowing them glean the names, contact details and many other personal data of the competitor’s customers. The competing airline used the information to target specific travel prospectives and prices. The result: the company with the beautiful new website lost about 25 percent the annual revenue as a result of client conversion.
BOTTOM LINE
A loss of 25 percent the annual revenue… That’s real money! And THAT should keep you up at night.
Well, at the very least, it should knock some sense into all the nuts-and-berries Social Media PR 2.0 freaks who think Web 2.0 is akin to the Second Coming.
Web 2.0 is without doubt the most innovative approach to technology. However, due to its flexibility, modularity and easy of use, it perfectly suits black public relations practices. The future is within the information, the single most valuable resource in the digital world. Black PR needs indefinite supply of it and Web 2.0 is here to make that happen.
